The Bottom Line

In this microlearning series of super-short videos, Martin Bissett cuts to the bottom line on key aspects of practice management and growth. 

In seconds you will learn what you need to implement in order to grow your practice and become the superior firm.

With 16 videos, each no more than 5 minutes long you will take away a learning point that you can implement immediately in your accounting or bookkeeping practice. 

Topics covered include: 

  • Pricing
  • Credibility
  • Value
  • Outcomes
  • Social Proof
  • Purpose 
  • Perception


...and many more. 

Help your accounting or bookkeeping practice fly,  starting today. 


Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

What's Included?

16-micro video teachings to implement today

  • 1

    Bottom Line Series

    • Episode 1: Price

    • Episode 2: Price (Part 2)

    • Episode 3: Articulate

    • Episode 4: Credibility

    • Episode 5: Control

    • Episode 6: Value

    • Episode 7: Interact

    • Episode 8: Attract

    • Episode 9: Easier

    • Episode 10: Outcomes

    • Episode 11: Social Proof

    • Episode 12: Hunger

    • Episode 13: Beware

    • Episode 14: Understand

    • Episode 15: Purpose

    • Episode 16: Perception