Get Heard in a Noisy Marketplace

Get Heard in a Noisy Marketplace

They say the first sale is to yourself.

What they mean is that if you don’t believe in the value you’re offering, you can’t expect a prospect or client to believe in it either.

They also say that where everything is amplified, nothing is amplified. In other words, when everyone is shouting the same offer, no one gets heard.

And they say that people buy benefits rather than services.

What they mean is that most clients are neither technical enough nor interested enough to understand what you do, they care about the results of what you do. That’s what they’re buying from you.

Because of all this, your branding, your differentiation, how you stand out from the crowd, is of critical importance.

The Branding Bullet, is so named because it’s fast-paced and sticks to the key takeaways.

In this session you will discover:

  • Discover the simplest and most proven way to differentiate your firm

  • See real case studies of firms that have already implemented these strategies

  • Find out the results firms achieved after implementing these proven ways

If you’re willing to put these ideas into action, you’ll ensure you get noticed above your competitors.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

The Branding Bullet

Recording of live 60-minute webinar

    1. The Branding Bullet (2025)
  • $99.00
  • 1 lesson
  • 1 hour of video content

Differentiate Your Firm

Stand out by focusing on the value you deliver and the results clients truly care about.

Buy Now - Instant Access $99