Breaking the Ice

A 13-minute crash course

Whether it's from a referral, an active marketing campaign, or even the results of a chance connection with a prospective client, you will need to have a first meeting to start off the sales process. This is where many accounting professionals get stuck or worse, sabotage their success.

This crash course, in just 13 minutes,  shows you how to professionally run your 1st or your 50th initial meeting, and lay a solid foundation for winning more clients. 

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    Breaking the Ice Crash Course

    • How to Use This Course

    • Breaking the Ice Video Class

    • Breaking the Ice Crash Course Summary Notes

Breaking the Ice

Professionally run your initial meetings, laying solid foundations for winning clients in your firm.

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