Expert Interviews
Hear from some of the most influential experts working in the accounting profession.
Expert Interviews speaks with leaders in the accounting profession who, at the time of the conversations (just a few years ago), were forward-looking as to the progress and changes in the accounting landscape. You'll see how amazingly accurate many of the predictions were, and how quickly they are becoming our reality - even faster than expected!
How we are working with clients and the services we're offering them, including the changes in client perception, expectations, and disruption, were al predicted. You'll see what is continuing to change and the timeless wisdom you can use now to prepare for the massive changes yet ahead of us as momentum increases.
"The accounting profession will be unrecognizable in 5-10 years."
Barry Melancon, President of the AICPA
Our experts agree! In this interview series, you'll hear from some of the most influential experts working in the accounting profession, including:
and many more highly sought after thought leaders in the field!
In this unique collection of interviews, each guest shares his or her own candid advice based on the lessons they have learned as a result of experience throughout their careers. It's like having your own private group of mentors at your fingertips whenever you need them.
The interviews are presented in an easy-to-read PDF format for each individual interview, You can print them out or read them on your mobile device anywhere, any time. Included are up-to-date resources and links to help you implement what is covered in your own practice right away.
Founder of The Bissett Group
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.
Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.
Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
Organic Growth and Service Expertise
Business Model Based on Value
Marketing and Business Development
Giving Clients What They Want
Embrace Change
Narrowing Focus and Expertise
Going Beyond the Technical
Embracing Opportunities Online
Breaking Boundaries with Innovation
Thinking Like a Businessperson
Staying Client Focused
Demonstrating Value
Growth Through Relationships and Bravery
Leveling the Playing Field and Lessons Learned
Marketing, Technology and a New Generation
Hear from some of the most influential experts working in the accounting profession.