Discover The Most Successful Ways To Increase Your Fees

Charge The Fee You Want With Confidence

Do you ever find yourself saying any of the following out loud or to yourself:

"I'm sick of the write-downs in our practice."

"The client doesn't pay nearly enough for the support we're giving them."

"Why do we always struggle to win bigger clients?"

"Why are our clients so 'fee sensitive' and resistant to increases, even when we've done so much more for them this year than we did last year?"

If any or all of those sound familiar, then the Fee Increase Bullet webinar is for you.

In this 60-minute session, we will split the content into four parts:

Part One - We’ll examine the history of fee sensitivity in accountancy, why it happens over and over again, and why it never gets fixed.

Part Two - We’ll look at the failed attempts to correct this situation and why they are so unsuccessful with your clients.

Part Three - We’ll showcase the most successful ways of implementing fee increases and what to do about those who continue to resist.

Part Four - We’ll take your questions and deal with specific case study scenarios that you have going on in your practice right now, to give you bespoke, tailored support.

How This Webinar Can Help Your Firm

This webinar is designed to help you with: 

  • Relieve the pressure on your bottom line

  • Increase your average fee

  • More importantly, boost your confidence in being paid what you’re worth for the technical support you provide.

It is well established that the markets will stand the price that can be justified. Although that principle gets proven over and over again every year, practices still deliberately ignore how to make that work for themselves. This is generally because of imposter syndrome and a sense that they "couldn’t possibly" charge that much for a certain service or piece of support.

If you think about it, there was a time when you didn’t charge as much as you do now.

There was a time when you broke the $1,000 barrier.

$2,000, $3,500, $10,000, $15,000, $20,000 – whatever the limit was.

There was a time when you didn’t charge that and then there was a time when you did, and the client paid it.

If you’ve done it before, you can do it again, even with the most stubborn of clients.

And if it really is the case that you have clients who absolutely won't pay another cent, then the question immediately becomes: "How do we exit that client?"

Because all they’re going to do is bring down your profit margin year on year.

What Will You Get?

Over the 60-minute session, you will learn:

  1. Why fee sensitivity keeps happening and how to finally fix it

  2. What’s been tried before and why it usually fails.

  3. The most successful ways to implement fee increases and deal with client resistance.

  4. Tailored answers to your real-world client scenarios, not just theory.


Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

The Fee Increase Bullet

Recording of live 60-minute webinar

    1. The Fee Increase Bullet (2025)

  • $99.00
  • 1 lesson
  • 1 hour of video content

Charge The Fee You Want With Confidence

Stop undervaluing your work and start being paid what you’re worth.