Frequently Asked Questions (2015)
12 of the most frequently asked questions by accounting and bookkeeping professionals answered in bite-sized video episodes
In this video and audio series, we take on the major challenges and roadblocks standing in the way of practice growth for nearly all accounting professionals. The answers to what Accounting and Bookkeeping Professionals want to know have been compiled from over 23 years of experience working with practitioners just like you from around the world.
In this series, you will get concise solutions that deliver real results.
No matter how busy you are, you can use this series of on-the-go, micro training episodes (each video is 5 minutes or less) to quickly get the techniques, templates and tactics you need to break through these common roadblocks and succeed.
Grow your practice starting today and reach your goals faster, one progressive step at a time.
Here's just a taste of what you get in this cut-to-the-chase series:
You'll get the answers to all these questions and more in just a few minutes so you can take action immediately and start winning new fees on a consistent basis.
Pipeline
Pricing
P.R.O.G.R.E.S.S.
Identify the most effective way to follow up the first meeting
How to agree and arrange a next meeting date with a client
Identify one way to discuss the issue of pricing with a client in the first meeting
List the best approach to marketing your firm
Identify when to stop following up with new prospects
Founder of The Bissett Group
Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.
A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.
Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.
Episode 1: What is the Best Way to Follow Up a First Meeting?
Episode 2: How Can I Avoid Coming Across as Pushy?
Episode 3: What Effective Language and Strategies Can I Use When Meeting a New Prospect?
Episode 4: Is There a Specific Sales Funnel to Convert Leads into Clients?
Episode 5: How Do We Best Discuss Pricing?
Episode 6: What is the Best Way of Identifying Prospects?
Episode 7: What is the Best Way to Market to Prospects?
Episode 8: How Much Detail is Needed with a Prospect?
Episode 9: When is a Lead Dead?
Episode 10: The Psychological Approach of Working with a Potential Client
Episode 11: How to Get Website Enquiries to Yield Higher Fees
Episode 12: How Do Accountancy Practices Frame What They Sell?
Get the answers you need to make progress today