Live in Paris

This course will teach you how to acquire high-growth, high-value clients in your firm.

On stage in Paris, Martin teaches a global meeting of top CPA firm leaders from over 30 countries, how to land the new breed of the high-growth, high-value client and discover the major challenges that accounting professionals in the audience have.

Major Subjects Covered

  • How The Cloud has changed the way accounting firms work

  • What successful branding, marketing and messaging looks like

  • Understanding today’s business owners and what they need from their accountant

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    Live in Paris with Martin Bissett

    • 1. Introduction

    • 2. Hyperconnected World

    • 3. Club 18-30

    • 4. Facebook, Uber and AliBaba

    • 5. The Cloud

    • 6. The Embodiment of Your Potential Client

    • 7. The Story is Old

    • 8. Identical Issues

    • 9. The Improvement is Your Value

    • 10. You're on a Date with Me

    • 11. Let's Meet Tom

    • 12. Marketing in the Accounting Profession and Results

    • 13. Why Does Marketing Fail?

    • 14. No Resource

    • 15. The Wrong People

    • 16. No Brand

    • 17. Communicating the Message

    • 18. Seven Avenues

    • Assessment Questions (Required for CPE)

    • 19. What Tom Understands

    • 20. Tom's Private Life

    • 21. Differentiation via Superiority

    • 22. Getting the ACCOUNT™

    • 23. The Water Law

Acquire High-Growth, High-Value Clients

Learn the major challenges accounting firms face

Get Lifetime Access