Live in Paris

This course will teach you how to acquire high-growth, high-value clients in your firm.

On stage in Paris, Martin teaches a global meeting of top CPA firm leaders from over 30 countries, how to land the new breed of the high-growth, high-value client and discover the major challenges that accounting professionals in the audience have.

Major Subjects Covered

  • How The Cloud has changed the way accounting firms work

  • What successful branding, marketing and messaging looks like

  • Understanding today’s business owners and what they need from their accountant

Learning Objectives

  • To learn the effect of the uptake of Cloud accounting in the modern world

  • Identify the key components of the Professional Knowledge Firm equation

  • Learn why marketing does not always work

  • Identify the key elements of an effective example of video marketing

  • Learn how many avenues there are to generate new business

Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

Course curriculum

  • 1

    Live in Paris with Martin Bissett

    • 1. Introduction

    • 2. Hyperconnected World

    • 3. Club 18-30

    • 4. Facebook, Uber and AliBaba

    • 5. The Cloud

    • 6. The Embodiment of Your Potential Client

    • 7. The Story is Old

    • 8. Identical Issues

    • 9. The Improvement is Your Value

    • 10. You're on a Date with Me

    • 11. Let's Meet Tom

    • 12. Marketing in the Accounting Profession and Results

    • 13. Why Does Marketing Fail?

    • 14. No Resource

    • 15. The Wrong People

    • 16. No Brand

    • 17. Communicating the Message

    • 18. Seven Avenues

    • Assessment Questions (Required for CPE)

    • 19. What Tom Understands

    • 20. Tom's Private Life

    • 21. Differentiation via Superiority

    • 22. Getting the ACCOUNT™

    • 23. The Water Law

Acquire High-Growth, High-Value Clients

Learn the major challenges accounting firms face

Buy Now $79.99