Marketing and The Practice Growth Outline

Part of The Winning Clients Masterplan Series

Part of The Winning Clients Masterplan Series

This is THE most road-tested set of strategies for accountants who want to turn new business opportunities into new fees, drawing from over three decades of successful implementation in the accounting profession and in my own career.

Marketing and The Practice Growth Outline is broken down into a series of topics:

Part 1 - The Practice Growth Outline

By creating and qualifying your prospect base and organising your business development efforts, you will spend the least possible chargeable time to win these new fees.

Part 2 – The Marketing Strategy

You will be able to undertake a full audit of your marketing and business development functions within your practice and discover which forms of marketing and which social media platforms are the right ones for your firm to market into.

What’s Included?

A Professionals Workbook - This course is presented in a Professionals Workbook format so you can work through the series of practical steps to kickstart your accounting firm's growth.

A Step By Step Guide - Take Step by Step Action to grow your accounting firm and to win new business.

Marketing and The Practice Growth Outline is part of a three-part series of The Clients Masterplan. Other Issues in this series are:-

Part 2 - Practice Growth Metrics and Building Your Pipeline View the Course Here

Part 3 - Converting Leads into Clients View the Course Here

The Winning Clients Masterplan Series - All 3 parts in one course View The Winning Clients Masterplan Series.


Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

Course curriculum

  • 1

    Marketing and the Practice Growth Outline

    • Introduction to Marketing and the Practice Growth Outline

    • The Practice Growth Outline

    • The Marketing Strategy

Marketing and The Practice Growth Outline

Part of The Winning Clients Masterplan Series, a proven strategy.

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