Marketing and The Practice Growth Outline

Part of The Winning Clients Masterplan Series

This is THE most road-tested set of strategies for accountants who want to turn new business opportunities into new fees, drawing from over three decades of successful implementation in the accounting profession and in my own career.

Marketing and The Practice Growth Outline is broken down into a series of topics:

Part 1 - The Practice Growth Outline

By creating and qualifying your prospect base and organising your business development efforts, you will spend the least possible chargeable time to win these new fees.

Part 2 – The Marketing Strategy

You will be able to undertake a full audit of your marketing and business development functions within your practice and discover which forms of marketing and which social media platforms are the right ones for your firm to market into.

What’s Included?

A Professionals Workbook - This course is presented in a Professionals Workbook format so you can work through the series of practical steps to kickstart your accounting firm's growth.

A Step By Step Guide - Take Step by Step Action to grow your accounting firm and to win new business.

Marketing and The Practice Growth Outline is part of a three-part series of The Clients Masterplan. Other Issues in this series are:-

Part 2 - Practice Growth Metrics and Building Your Pipeline View the Course Here

Part 3 - Converting Leads into Clients View the Course Here

The Winning Clients Masterplan Series - All 3 parts in one course View The Winning Clients Masterplan Series.


Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    Marketing and the Practice Growth Outline

    • Introduction to Marketing and the Practice Growth Outline

    • The Practice Growth Outline

    • The Marketing Strategy

Marketing and The Practice Growth Outline

Part of The Winning Clients Masterplan Series, a proven strategy.

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