Marketing Momentum
Proven, effective marketing strategies for consistent new client growth for your accounting or bookkeeping firm
Each episode of this fast-paced, micro-learning video course gives you a specific system you can implement immediately to build the consistent marketing momentum you need to get new client prospects coming to you in a consistent, predictable way.
It's comprised of 13 concise and actionable mini-lessons that build one upon the other so that you walk away with a powerful yet flexible customized marketing program for your accounting firm that you can implement immediately.
Here's just a taste of what you'll learn in this high-impact video series:
For most accounting firms, marketing is an infrequent event. But in a relationship-based profession, such as accountancy, to get consistent results, marketing needs to be focused on high-probability efforts coupled with high-consistency actions.
Marketing Momentum makes it easy for you to tap into the proven marketing tips, techniques, tactics, and templates that are working for the most successful accounting firms around the world. Now you can finally get on the road to a consistent stream of new clients in the least amount of time.
The purpose and return on investment of marketing for accounting firms
How to develop a strong marketing strategy
Understand the core purpose of marketing
Apply a simple formula for your marketing strategy
Learn how an audience responds to good marketing
Founder of The Bissett Group
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.
Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.
Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
Inside Marketing Momentum
Marketing Momentum Episode Guide
Marketing momentum Introduction
Episode 1 - Coming Out of Your Comfort Zone
Episode 2 - The Art and Science of Forecasting
Episode 3 - The Purpose of Marketing
Episode 4 - Marketing Creates Need
Episode 5 - The Three Most Leverageable Assets
Episode 6 - Your Strongest Ever Marketing Strategy
Episode 7 - The Message
Episode 8 - The Audience
Episode 9 - Three Ways to Reach Your Audience
Episode 10 - Three Ways for Your Audience to Reach You
Episode 11 - The Toolkit
Episode 12 - Get Your Priorities Right
Episode 13 - Scheduling to Succeed
Get on the road to a consistent stream of new clients in the least amount of time.