The Bullet Vault

Building Your Firm's Pipeline is Building Your Future

Just about every accounting practice, in the world, grows by referral. This means that while referral is the hottest form of new business you'll ever have, it's nevertheless reactive.

In a business, where you have recurring fees, you don't worry too much about where the new business is coming from. But of course, that makes you completely unable to empathise with your clients whose sales departments hunt and kill just to pay the bills every month.

There are many reasons to build a pipeline in an accounting firm. Here are the most important reasons you need to know:

1. The pipeline acts as a practice growth engine, you know where your money is coming from in terms of new business

2. The pipeline acts as an insurance policy against client loss.

3. The pipeline is a reminder to not become complacent about client service and make sure that you're always identifying opportunities to get to know your clients better, so you can serve them better.

4. The pipeline is a hallmark of a proactive organisation.

Building the pipeline is such a critical part of a practice growth strategy that most firms fail to reach their full potential without the pipeline being in place.

How This Masterclass Can Help Your Firm

In this masterclass, I will help you to build your pipeline building so that you can continually know where your future revenue is coming from.

You will use the 7 Avenues that I recommend correctly, then you will find that those six figures of opportunities that you identify when you retain them over several years, do indeed, turn into seven figures of new business. And that's before we even count upsells, cross-sells and anybody who is referred to you or any price increase that you choose to apply to that client in the time that they spend with you.

• When you build a pipeline, then you walk your talk.
• When you build a pipeline, you can go to your clients and say look, we build our organisation as well.
• When you build a pipeline, it says you are serious about growth.
• When you build a pipeline, you can confidently say to your prospects that you are advisors, to help them develop their business, because you walk your talk.

When business owners see an accounting firm, who are serious about growth as they are, they will immediately know you are an authentic firm that really can advise them on more than just their tax liabilities for this year.

What Will You Get?

Over the 2-hour session, you will leave the session with:

• A built pipeline
• Knowing your next steps
• Having identified the lowest hanging fruit
• You'll also receive your FREE 'Proactive Referral System Report' Download PDF.

Join me, Martin Bissett for this 2-hour masterclass on pipeline.

One thing is for sure: There is huge potential in the future of your firm.

Don’t let this opportunity slip through your fingers, instead set you and your firm up to really fly.