Please Stop

Taken from the Selling in Practice Series

In this guide, taken from the 'Selling in Practice' series, Martin shows accountants how to stop continually discounting their services in terms of fees and doubting their value and abilities.

Instead, Martin advises accounting professionals to focus on both the technical expertise and caring proactive approach to bring to clients. This way both the accountant and client can start to enjoy those beneficial relationships.

Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

What's Included?

  • 1

    Please Stop

    • Please Stop - An Introduction

    • Please Stop

Be Proactive

Start to build proactive relationships with your clients today.

Free Download