Please Stop

Taken from the Selling in Practice Series

In this guide, taken from the 'Selling in Practice' series, Martin shows accountants how to stop continually discounting their services in terms of fees and doubting their value and abilities.

Instead, Martin advises accounting professionals to focus on both the technical expertise and caring proactive approach to bring to clients. This way both the accountant and client can start to enjoy those beneficial relationships.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

What's Included?

  • 1

    Please Stop

    • Please Stop - An Introduction

    • Please Stop

Be Proactive

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