Despite having worked with over 1800 accounting firms since 1998, over four continents, over 40 countries and having played a part in generating over £500 million pounds of compound fees gained through various projects, no matter where I am, I hear the phrase;

“Martin, you don't understand, it's different here..” 

“Martin, you don't understand, it’s different here in Paris…”
 
 “Martin, you don’t understand, it’s different here in Rome…”
 
 “Martin, you don’t understand, it’s different here in Scunthorpe…”

Alas I do understand and with minor cultural and legislative nuanced differences, the issue every firm has is how to tackle Practice Growth.

So in this Practice Growth Clinic, I will highlight and prove to you that I understand what you and your firm is going through. 

This series was recorded at The Evolve Conference in Kilkenny, Ireland where I asked over 200 accounting professionals to tell me their concerns, talk to me about their issues about growing their firm. Issues such as staff retention and recruitment, time management issues, sales management issues or whatever the issue or struggle was.

In this recorded series, the 5 key areas we covered were:

1. Understanding that the practice must communicate to its audience how it is a superior option and not just a different option to its competition. 
   
   
2. Developing your firm’s brand-new marketing message.
   
   
3. A investigation into fee resistance and to the causes and solutions behind the struggles that practices go through day in day out on getting paid what they are worth. 
   
   
4. The issue of recruitment, staffing and growth and where practices need to improve in their recruitment strategy in order to attract and retain the best talent.
   
   
5. Drawing on 20 years of experience in the accounting profession, this session highlights the recurring 11 issues that occur in every accounting profession and how to approach them.

In the Practice Growth Clinic, I present myself to the audience as their potential client, given that I own several businesses, which are growth businesses, profitable businesses and ambitious businesses and this content is to help you discover the difference your firm can make in the lives of your clients, like me.