Is Your Work Profitable?

If you undervalue and underprice yourself by $10,000 annually, over ten years you’ll be down by $100,000.

That’s a loss you’ll never recover.

If that shortfall is as high as $50,000 each year, then you’ll be half a million pounds short of where you should be.

This doesn’t even factor in potential price increases or additional services that might have been provided during that period.

So why would anyone do that?

AND

Why is pricing such a mystery?

AND

Why is there such a desire to gain mastery on this subject?

  • Is it because we collapse on price in negotiations?
  • Is it because we don’t have a uniform pricing system within the firm?
  • Is it because we don’t believe our work is worth what we want to charge for it?
  • Is it because we’re scared of rejection?


It could be all of the above and more.

In short, pricing has been made overcomplicated.

This masterclass is not just theoretical; it is packed with real-world insights and actionable pricing strategies.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

60-Minute Price is Right Masterclass

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    The Price is Right Masterclass

    • The Price is Right