The Problem with Pricing

If you undervalue and underprice yourself by £10,000 annually, over ten years you’ll be down by £100,000.

That’s a loss you’ll never recover.

If that shortfall is as high as £50,000 each year, then you’ll be half a million pounds short of where you should be. 

This doesn’t even factor in potential price increases or additional services that might have been provided during that period.

So why would anyone do that?

AND

Why is pricing such a mystery?

AND

Why is there such a desire to gain mastery on this subject?

  • Is it because we collapse on price in negotiations?

  • Is it because we don’t have a uniform pricing system within the firm?

  • Is it because we don’t believe our work is worth what we want to charge for it?

  • Is it because we’re scared of rejection?


It could be all of the above and more.

In short, pricing has been made overcomplicated.

FACT: When pricing any piece of work for a client or prospect, whether we are talking about compliance work, compliance with extra work orders, advisory work, special projects or one-offs, you need only 3 prices.

In this replay series, you'll join Rick Telberg of CPA Trendlines and Martin Bissett, author, speaker and proven authority with over 25 years of working with the accounting profession, for a 3-part Masterclass series Pricing for Profit.

Masterclass Topics

During the three recorded 60-minute sessions, you’ll discover:

  • How to communicate your fees clearly, with confidence

  • How to ensure consistency in pricing across your entire firm (so nobody lowballs to win work)

  • How to check that all priced work is profitable for your firm

  • A clear process for identifying, pricing and quoting all additional work upfront(without any awkward conversations with clients)

  • The problem with pricing post-pandemic

  • Whether your firm should rely on technology to set your pricing

  • The best way to price your work

  • How to overcome price objections every time

  • The only three prices you'll ever need

Do You Know What to Charge?

Martin said, "Over the last 25 years of working with over 1800 accounting firms worldwide, if I’ve noticed any pattern over and over again, it’s that cry of, “We just don’t know what to charge!”"

Therefore, questions arise for practitioners such as:

• Is it possible to grow my practice?

• Is it possible to increase my average fees?

• Is it possible to reduce any client attrition I suffer from?

• Is it possible to stop being knocked down on price?

• Is it possible to do all these things in short bursts of activity?

The answer to all these questions is, yes it is!

One thing is for sure, there is HUGE potential in your firm.

Far too many professionals are afraid to charge what they're worth, including the raising fees of fees for existing clients.

The Bottom Line: You’re leaving money on the table (AGAIN!) so NOW is the time to raise your rates and we’ll show you how in the Pricing for Profit Masterclass.

This is a replay of the original sessions recorded during the months of September, October and November 2023. October and November sessions coming soon.

Pricing for Profit Replays

  • 1

    Pricing for Profit Masterclass

    • Pricing for Profit Session One

    • Pricing for Profit Session Two

    • Pricing for Profit Session Three

Raise Your Rates

We’ll show you how in the Pricing for Profit Masterclass.

Get Lifetime Access