At the time of writing, I’ve just begun my 27th year of working with the accounting profession. That career has seen me work with over 2,000 accounting firms in over 44 countries and yet the topic of pricing never gets exhausted.

Why are we still not seeing full value for our work after all these years and all the pricing content which is already out there?

I would ask you to ask that question of yourself, why is it that we still are challenged by our pricing? 

Despite all the advice out there, accountants still struggle to set fees that reflect the true value of their work.

FACT: Your pricing improves when you can define the improvement you bring to your clients.

The issue isn’t about whether certain pricing approaches work; that’s far beyond debate by this stage of my career. 

The issue is whether you’re ready to implement them. 

You may not be willing to do what it takes to get your pricing right, but if you are, the principles in this session will deliver results.

One the back of the success of The Price is Right Masterclass, this 2-hour intensive session will give you the 9 most common issues that prevent you from getting the price you deserve.

And more importantly, I’ll present the solutions that have worked across the board—no matter the size of the firm, no matter where in the world.

This masterclass is not just theoretical; it is packed with real-world insights and actionable talent strategies.