Stories from the Road


This micro-learning series is like none you've ever seen before. 

As a global business development consultant and trainer for accounting firms around the world, Martin has the unique perspective of learning in-depth about the most important issues facing the profession today, along with the solutions that have been working (or not) for accounting practices large and small.

In a simple man-on-the-street method, these powerful stories and insights have been captured straight from the frontline so you can put what's working for others to work for you. 

You will also see what good is being done as a result of the accounting firms who work with Martin that extends to help those in need around the world.

Come along for the ride and you'll be better for the journey.

Major Subjects Covered

  • Gain insight into what accounting professionals are doing in their practices

  • Use examples of the stories in this course to make improvements in your firm

  • Learn from the mistakes other accounting firms make

  • Learn from the success other accounting firms have created

Learning Objectives

  • Learn practical steps to take to improve the revenue in your firm

  • Learn how the impact of dealing with new client meetings can be improved with sales training

  • Learn the steps needed to break down barriers to get to know your clients

  • Become aware of key trends in the US accounting profession

  • Learn how an accounting firm can have a real impact on their clients by telling stories

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    Season 1 Episodes

    • Season 1 Episode Guide

    • Episode 1 - Too Close for Comfort

    • Episode 2 - 20 Minutes from Brussels

    • Episode 3 - Better Quality Appointments

    • Episode 4 - Internal and External

    • Episode 5 - Delivering Promises

    • Episode 6 - Examples

    • Episode 7 - Leaving Enough Time

    • Episode 8 - Gaining the Trust of a Potential Client

    • Episode 9 - Threats and Opportunities to Growth and Development

    • Episode 10 - Human Interaction and the Advancement of Technology

    • Episode 11 - What is the Best Talent Retention Strategy?

    • Episode 12 - Three Key Trends

    • Episode 13 - Telling Stories
  • 2

    Season 2 Episodes

    • Episode 14 - The Story Telling Formula

    • Episode 15 - Future Leaders' Appetite

    • Episode 16 - Stories

    • Episode 17 - Becoming a Person of Interest

    • Episode 18 - How to Grow Your Network

    • Episode 19 - Part 1 - Horizons

    • Episode 20 - Part 2 - Fountain

    • Episode 21 - Part 3 - Significant Worth

    • Episode 22 - Knowing Your Value

    • Episode 23 - Getting Your Message Across
  • 3

    Season 3 Episodes

    • Episode 24 - Advisors Advising Advisors

    • Episode 25 - The Right Time To Go Up

    • Episode 26 - What Is Your Progress?

    • Episode 27 - Ask Principle

    • Episode 28 - Speaking, Writing, Presenting, Producing

    • Episode 29 - Baron Landscapes

    • Episode 30 - Learning from Challenges

    • Episode 31 - It's Changing

Stories from the Road

First-hand reports from accounting practices around the world

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