The 3 'P's of Practice Growth

This video series is about practical and proven ways for your firm to grow in tough times, strange times and good times.

Even in tough times, when we feel like it's hard work, we have to grow, no matter what because we cannot just do just survival, we have to thrive as well.

Get clients in your pipeline, whether it's boom or bust, accountants have the skillset to help your clients who need you now.

In this series, we cover:

1. Pipeline 

In short, we are going to create a pipeline of prospects for you who you can reach out to immediately following the lessons in this video.

Included is a pipeline resource to help you map out your approach.

2. Pricing

We know pricing is a huge area of concern and a lot of commentators make what is a simple topic very complex.  We make the complex very simple and we will show you the 3 prices you’ll ever need.

3. P.R.O.G.R.E.S.S.

In this principle, we outline what are the major challenges to P.R.O.G.R.E.S.S.
There are eight core areas to consider in the challenge to progress. These same principles apply to every firm of every size.

Major Subjects Covered

  • Pipeline

  • Pricing

  • P.R.O.G.R.E.S.S.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Meet Darren Xerri

Founder of Addviser+

Darren is the USP Regional Partner in Australia. Since 1996, Darren has worked with accounting professionals to help them operate their firms more profitably and efficiently.

Darren brings a wealth of business acumen and practice management experience to firms he consults with. He enables partners to focus on evolving the firm, freeing up discretionary time so they can concentrate on strengthening client advisory relationships and work closely with their clients.

In equal measure, Darren guides firms to look after their people and focuses on Business Development including the implementation of best practice, quality assurance solutions in operations, human resources management, policies & procedures, systems, additional services offerings and due diligence.

Darren is the creator behind 'The 3x8 Principle for Evolving an Accounting Firm', a workshop to help owners build an accounting practice with less reliance for the day to day practice management on them.

In his forthcoming e-book series 'So You Want To' in the pipeline, Darren continues to support proactive firms by giving them the tools and guidance of not only what they need to do but more importantly, how they need to implement it.

More recently, Darren is delivering online consulting to firm owners through his 'Accountants Connection Webinar Series', which benefits firms by helping them to understand how their products and services form the advisory solution which improves the lives of their clients.

With a trusted reputation within the accounting profession, Darren leads in practice management and business growth and is considered the 'go-to' person to link his clients to like-minded professionals in Australia.

Course Curriculum

  • 1

    Pipeline

    • Pipeline Webinar

    • Bonus Training - New Client Now Pipeline Building

    • How to Build a New Client Pipeline

    • Final Assessment #1 (Required for CPE)

  • 2

    Pricing

    • Pricing Webinar

    • Bonus Training - The Bottom Line Price

    • I just don't know how to increase my fees.

  • 3

    P.R.O.G.R.E.S.S.

    • P.R.O.G.R.E.S.S. Webinar

    • Bonus Training - New Clients NOW Progress

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For proactive and caring accounting professionals who want their firms to thrive and grow