The Knowing-Doing Gap

This is THE ultimate self-assessment diagnostic tool for evaluating the business development skillset in your accounting practice. Use this early assessment tool to measure the stage of development that any individual within your firm is at with regard to their business development abilities.

By using this tool, it will empower the individual to deliver the most professional approach possible for winning a potential new client.

Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

Course curriculum

  • 1

    The Knowing-Doing Gap Self-Assessment Diagnostic Tool

    • An Introduction to The Knowing-Doing Gap

    • The Knowing-Doing Gap Self-Assessment Diagnostic Tool PDF

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Empowering proactive accounting professionals to win new clients