The Knowing-Doing Gap

This is THE ultimate self-assessment diagnostic tool for evaluating the business development skillset in your accounting practice. Use this early assessment tool to measure the stage of development that any individual within your firm is at with regard to their business development abilities.

By using this tool, it will empower the individual to deliver the most professional approach possible for winning a potential new client.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    The Knowing-Doing Gap Self-Assessment Diagnostic Tool

    • An Introduction to The Knowing-Doing Gap

    • The Knowing-Doing Gap Self-Assessment Diagnostic Tool PDF

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