The Parable of the Coconut
In this downloadable report Martin reflects on why the lessons learned from this Indian parable are key to implementing effective growth behaviours in your practice.
The Parable of the Coconut
Why the Lessons Learned are Key to Your Practice
The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice
In this download, I reflect on why the lessons learned from this Indian parable are key to implementing growth behaviours in your practice.
“Every prospect you go and see on a proactive basis will likely be this coconut, a hard shell that when you try and knock at it, it just hurts your knuckles and it seems to be impenetrable. The job of the skilled adviser is to be able, in a gentle way, to smash it wide open and find out what’s going on because when you ask empathetic questions and employ effective language it is very powerful”.
Meet Martin Bissett
Founder of The Bissett Group
Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.
Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.
Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.
Martin now advises both accounting practitioners and FinTech companies alike, at board level.
Course curriculum
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1
The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice
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An introduction - The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice
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The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice PDF
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The Parable of the Coconut
Why the lessons learned are key to your practice growth.