The Parable of the Coconut

Why the Lessons Learned are Key to Your Practice

The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice

In this download, I reflect on why the lessons learned from this Indian parable are key to implementing growth behaviours in your practice.

“Every prospect you go and see on a proactive basis will likely be this coconut, a hard shell that when you try and knock at it, it just hurts your knuckles and it seems to be impenetrable. The job of the skilled adviser is to be able, in a gentle way, to smash it wide open and find out what’s going on because when you ask empathetic questions and employ effective language it is very powerful”.

Martin Bissett

Founder of The Bissett Group

Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.

A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.

Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.

Course curriculum

  • 1

    The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice

    • An introduction - The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice

    • The Parable of the Coconut and Why the Lessons Learned are Key to Your Practice PDF

The Parable of the Coconut

Why the lessons learned are key to your practice growth.

Get Lifetime Access