USP Expert Interviews (2016)
A collection of interviews with Martin Bissett and experts from around the world who have driven an entire profession in the past, in the present and will continue to do so, in the future.
It was against the backdrop of the era of a life-changing brand new technological innovation called the ‘information superhighway’ (later to become the internet) when I was first introduced to the world of professional services and to the ‘Added Value’ revolution that was becoming established in accounting practices from California to Cumbria.
Word was spreading quickly that accountants could become something more to their clients and themselves than just ‘recorders of historical performance’ and that they could help their clients ‘create their future rather than record their past’.
These were the buzz phrases of the time and fast forward years later, attention now turns to the next generation of leaders and how they harness the new business environment that the world wide web made possible, to thrive in their careers.
It was this new question that motivated me to reach out to experts from around the world, some who drove an entire profession forward back then, some who are doing it now and others who do both on a perpetual basis.
All of them have been examples to me in one form or another and I extend my sincere gratitude to them both for what they’ve taught me and for their receptiveness in allowing me to include their thoughts for this project.
I hope that whether you’re picking up this text as an established partner or a future leader, you’ll have your outlook about your role and future improved greatly by the wisdom found within these pages.
I certainly have!
Meet the Experts
Founder of The Bissett Group
Martin Bissett has worked with over 2,000 accounting firms across 44+ countries since 1998, helping them generate over £500m in recurring fees. As an advisor to accounting firms and FinTech companies at board level, his clients include major names like Intuit, Dext, Xero, IRIS, and ICAEW.
A prolific speaker and author, Martin delivers 10-20 keynotes annually and has written 14 books, including the bestseller Passport to Partnership and Never Mind The Bullets. His work is part of accounting curricula in both the UK and US.
Martin’s career spans the globe, including 23 US states, and his expertise has earned him global recognition. More recently, he has published children’s literature with The Climb and Letting Go, with another release planned for 2025.
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