The Expert Interviews

It was against the backdrop of the era of a life-changing brand new technological innovation called the ‘information superhighway’ (later to become the internet) when I was first introduced to the world of professional services and to the ‘Added Value’ revolution that was becoming established in accounting practices from California to Cumbria.

Word was spreading quickly that accountants could become something more to their clients and themselves than just ‘recorders of historical performance’ and that they could help their clients ‘create their future rather than record their past’.

These were the buzz phrases of the time and fast forward years later, attention now turns to the next generation of leaders and how they harness the new business environment that the world wide web made possible, to thrive in their careers.

It was this new question that motivated me to reach out to experts from around the world, some who drove an entire profession forward back then, some who are doing it now and others who do both on a perpetual basis.

All of them have been examples to me in one form or another and I extend my sincere gratitude to them both for what they’ve taught me and for their receptiveness in allowing me to include their thoughts for this project.

I hope that whether you’re picking up this text as an established partner or a future leader, you’ll have your outlook about your role and future improved greatly by the wisdom found within these pages.

I certainly have!



Meet the Experts



Meet Martin Bissett

Founder of The Bissett Group

Martin Bissett is the founder of the Bissett Group of companies that provide practice and personal growth communities, content, and continuing education exclusively to the accounting and bookkeeping professions worldwide.

Previously he established a high six-figure consulting firm while serving as a keynote speaker with over 100 one-off and repeat engagements to his name, as well as becoming the most published author on his topics of specialism with 11 books including 1 bestseller.

Since 1998, he has played a major part in working with over 1800 accounting firms in over 40 countries. These projects have led to those firms acquiring over £500m of recurring fees before inflationary increases, referrals and upselling are factored in. He stopped keeping track of this number over 5 years ago.

Martin now advises both accounting practitioners and FinTech companies alike, at board level.  

Are You an Established Partner?

Or a Future Leader?

A wealth of expertise, insight and inspiration in the line up of forward-thinking individuals who have, and continue to make, their mark on the accounting profession. You will have your outlook about your role and future improved greatly by the wisdom found within these pages.
line up of experts